Submitted by Joanne Paris Jones, 2016-17 Speaker Academy Graduate
Do you want to keep your audience engaged, in the palm of your hand, wanting to hear more? Well for those who attended the NSA Virginia chapter meeting in Williamsburg on Saturday, April 22nd , we were treated to an interactive three hour session with Craig Valentine, learning how to Deliver a Killer Keynote Speech. Craig is Toastmasters’ 1999 World Champion of Public Speaking, and an accomplished motivational speaker and speech coach.
Every time I am privileged to hear Craig speak, I learn something new. In addition to being a very talented motivational speaker, Craig is very generous in sharing his talent and wisdom with those who want to improve both their speech content and platform skills. Whatever your public speaking end goal Craig has a wealth of information to share.
Did you know that you only have 7 seconds to connect with your audience, and 30 seconds for them to decide if you are someone they want to listen to? Boy how time flies! Don’t waste those crucial seconds thanking folks for coming. Get right into it. Craig shared with us a tried and true formula to make our openings effective and to assure that our audience wants to go on the journey with us . . . The key components of that formula are The Bang, The Big Promise and The Roadmap – get their attention, tell them what they will “get” from joining you on this journey, and how they will get to the end result.
As this was an interactive session, all of us present got to reflect upon our material and decide how we could best incorporate Craig’s recommended opening techniques into our speech. And a few brave soles got the benefit of a “hot seat” coaching session from Craig as they practiced their material using his formula.
Once you have your audience, then you need to deliver “killer” content, because if you want to be a speaker that is hired and rehired you must be a content rich speaker. We learned the PARTS formula: Phrase, Anchor, Reflection, Technique and Sale. In order to assure that every module that supports your premise is tight and effective, check your PARTS. Does it have a foundational phrase, have your kept your message tight with an effective anchor (anecdote, activity, analogies or acronym), have you asked questions or made statements that allow time for reflection, did you give them something to do after the speech and have you sold the result??
After you have delivered killer content, then you need to end with a compelling close. Craig reminded us that when we close, we must call back to all of our PARTS and as we wrap we go out with our most lasting Anchor.
In addition to helping us with the structure of our speech, there were gems shared about the process of delivering our content . . . “Speak to one, look to all”
The three hours spent that Saturday morning with Craig and my fellow chapter members were an action packed and information intense time. I am never disappointed when I make the trip across the state to share time with this group of dedicated, energetic and committed professionals.