Do you know the power of a podcast? You do if, like me, you frequently find yourself enveloped by a good podcast, wandering over to Amazon, clicking on the guest’s newest book. Or, pulling your car over to scribble down the guest’s name on a favorite radio show so you can check their website later.
There’s something about a trusted voice in your ear. It goes straight to the brain.
Wouldn’t you like that voice to whisper your name?
In our Chapter’s January program, Cathy Lewis, former Virginia Chapter President and newest CSP, generously shared specific strategies to do just that in “Tune in to Speak Out: How Radio and Podcasting Can Build Your Brand.” As the host of WHRO’s “Hearsay with Cathy Lewis” for twenty years, she oughta know!
I’ll share my major takeaways here. Please know, I had my “Liz Filter” on—taking notes that pertain to my style, interest and goals. One thing I’ve learned about building a successful speaking business is, you’ve got to run everyone else’s input and ideas through your own filter. For that reason, I strongly encourage you to attend as many chapter programs as possible to attain first-hand, unfiltered information.
My Top Take-Aways:
- Focus on adding value to the audience. Listen to shows. Know your host’s priorities. Make sure there is a match between your goals and their audience before reaching out.
- Successful “Reach-Out” emails tie your topic into a current news event. Reference the news event in the subject line. Bullet-point major points at top of email, with details below.
- Your pitch goes to the producer or host.
- Have a gracious, humble attitude, deferring always to your “Diva” (Cathy’s word, not mine!) showhost. She knows what she’s doing. You are collaborating for mutual success.
- Rather than “recommended questions,” provide “Points Liz can address.”
- On your show day, show up 5 minutes early (not more, not less), alone, ready to go ON. (Cathy made it clear we should have already used the restroom—there’s a story there, I’m sure.) Move in and out quickly. Be alert to signals and ready to adapt on the fly, if needed. Stay focused on providing value to the audience.
- Discuss any sales or website mentions with producer in advance.
- Afterward, send a thank-you note to the host. Even better, report some specific success or outcome the host can forward to her boss or underwriting.
Ready to give it a go? Great! When I hear your voice in my ear, I’ll smile, knowing how it came to be.